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Advertising is just a symptom, a tactic. Marketing is about far more than that.
Seth Godin
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If the game is designed for you to lose, don't play that game. Play a different one.
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Your art is what you do when no one can tell you exactly how to do it. Your art is the act of taking personal responsibility, challenging the status quo, and changing people.
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Flexible in the face of change, resilient in the face of confusion. All of these attributes are choices, not talents, and all of them are available to you.
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Remarkable marketing is the art of building things worth noticing right into your product or service. Not slapping on marketing as a last-minute add-on, but understanding that if your offering itself isn't remarkable, it's invisible.
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Great leaders create movements by empowering the tribe to communicate. They establish the foundation for people to make connections, as opposed to commanding people to follow them.
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It's not enough to be aware of the domain you're working in, you need to understand it. Noticing things and being curious about how they work is the single most common trait I see in creative people. Once you can break the components down, you can put them back together into something brand new.
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Leading is a skill, not a gift. You're not born with it, you learn how.
Seth Godin
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Marketing that works is marketing that people choose to notice.
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Initiating is really and truly difficult, and that's what leaders do. They see something others are ignoring and they jump on it.
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You are meant to understand the nature of your inner self, and to manifest it outward.
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You can spend your time on stage pleasing the heckler in the back, or you can devote it to the audience that came to hear you perform.
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Someone can always do your job a little better or faster or cheaper than you can.
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One bad review doesn't ruin my day because I realize what a badge of honor it is to get a bit of criticism at all.
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Part of leadership (a big part of it actually) is the ability to stick with the dream for a long time.
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Knowing what to do is very, very different than actually doing it.
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When you see the world as it is, but insist on making it more like it could be, you matter.
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Excellence isn't about working extra hard to do what you're told. It's about taking the initiative to do work you decide is worth doing.
Seth Godin
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Anxiety is experiencing failure in advance. Tell yourself enough vivid stories about the worst possible outcome of your work and you'll soon come to believe them. Worry is not preparation, and anxiety doesn't make you better.
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Many people are starting to realize that they work a lot and that working on stuff they believe in (and making things happen) is much more satisfying then just getting a paycheck and waiting to get fired (or die).
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Ideas aren't a sideshow that make our factory a little more valuable. Our factory is a sideshow that makes our ideas a little more valuable!
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What could you measure? What would that cost? How fast could you get the results? If you can afford it, try it. If you measure it, it will improve.
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Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization.
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The real power of tribes has nothing to do with the Internet and everything to do with people.
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Busy does not equal important. Measured doesn't mean mattered.
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It's human nature to quit when it hurts. But it's that reflex that creates scarcity.
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We believe what we want to believe, and once we believe something, it becomes a self-fulfilling truth.
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I don't think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
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While you may have made money doing something a certain way yesterday, there's no reason to believe you'll succeed at it tomorrow.
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Your art is the act of taking personal responsibility, challenging the status quo, and changing people.
Seth Godin
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Quote of the day
When the moon is in the seventh house, And Jupiter aligns with Mars, Then peace will guide the planets, And love will steer the stars; This is the dawning of the age of Aquarius.
James Rado
Seth Godin
Creative Commons
Born:
July 10, 1960
(age 64)
Bio:
Seth Godin is an American author, entrepreneur, marketer, and public speaker.
Known for:
Linchpin: Are You Indispensable? (2010)
The Dip (2007)
Poke the Box (2011)
All Marketers Are Liars (2005)
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