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A brilliant author or businesswoman or senator or software engineer is brilliant only in tiny bursts. The rest of the time, they're doing work that most any trained person could do.
Seth Godin
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You can't fool all the people, not even most of the time. And people, once unfooled, talk about the experience.
Seth Godin
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'Good enough' stopped being good enough a long time ago. so why not be great?
Seth Godin
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The challenge of our time is to find a journey worthy of your heart and your soul.
Seth Godin
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The time to look for a new job is when you don't need one. The time to switch jobs is before it feels comfortable.
Seth Godin
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The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you'll need later.
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If you're going to invest a valuable asset (like time), go ahead and make it productive. Use a postit or two, or some index cards or a highlighter. Not to write down stuff so you can forget it later, but to create marching orders. It's simple: if three weeks go by and you haven't taken action on what you've written down, you wasted your time.
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The next time you have a choice between chasing the charts (whichever charts you keep track of) and doing the work your customers crave, do the work instead.
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Don't try to change someone's worldview is the strategy smart marketers follow. Don't try to use facts to prove your case and to insist that people change their biases. You don't have enough time and you don't have enough money. Instead, identify a population with a certain worldview, frame your story in terms of that worldview and you win.
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You can spend your time on stage pleasing the heckler in the back, or you can devote it to the audience that came to hear you perform.
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Part of leadership (a big part of it actually) is the ability to stick with the dream for a long time.
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Two different things: A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.
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And yet the real success goes to those who obsess. The focus that leads you through the Dip to the other side is rewarded by a marketplace in search of the best in the world. A woodpecker can tap twenty times on a thousand trees and get nowhere, but stay busy. Or he can tap twenty-thousand times on one tree and get dinner.
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Winners quit all the time. They just quit the right stuff at the right time.
Seth Godin
Quote of the day
Good authors, too, who once knew better words Now only use four-letter words Writing prose — Anything goes.
Cole Porter
Seth Godin
Creative Commons
Born:
July 10, 1960
(age 64)
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