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You are meant to understand the nature of your inner self, and to manifest it outward.
Seth Godin
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Two different things: A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.
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There's a huge difference between the shallow pleasure of instant applause and the long-lasting impact of true connection.
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Nobody says, 'Yeah, I'd like to set myself up for some serious criticism!' And yet, the only way to be remarkable is to do just that.
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I don't think there's a shortage of remarkable ideas. I think your business has plenty of great opportunities to do great things. Nope, what's missing isn't the ideas. It's the will to execute them.
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Being charismatic doesn't make you a leader. Being a leader makes you charismatic.
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The job is not your work; what you do with your heart and soul is the work.
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Your art is the act of taking personal responsibility, challenging the status quo, and changing people.
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While you may have made money doing something a certain way yesterday, there's no reason to believe you'll succeed at it tomorrow.
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I don't think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
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We believe what we want to believe, and once we believe something, it becomes a self-fulfilling truth.
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It's human nature to quit when it hurts. But it's that reflex that creates scarcity.
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Busy does not equal important. Measured doesn't mean mattered.
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The real power of tribes has nothing to do with the Internet and everything to do with people.
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Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization.
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What could you measure? What would that cost? How fast could you get the results? If you can afford it, try it. If you measure it, it will improve.
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Ideas aren't a sideshow that make our factory a little more valuable. Our factory is a sideshow that makes our ideas a little more valuable!
Seth Godin
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Many people are starting to realize that they work a lot and that working on stuff they believe in (and making things happen) is much more satisfying then just getting a paycheck and waiting to get fired (or die).
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Anxiety is experiencing failure in advance. Tell yourself enough vivid stories about the worst possible outcome of your work and you'll soon come to believe them. Worry is not preparation, and anxiety doesn't make you better.
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Excellence isn't about working extra hard to do what you're told. It's about taking the initiative to do work you decide is worth doing.
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When you see the world as it is, but insist on making it more like it could be, you matter.
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Knowing what to do is very, very different than actually doing it.
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Part of leadership (a big part of it actually) is the ability to stick with the dream for a long time.
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One bad review doesn't ruin my day because I realize what a badge of honor it is to get a bit of criticism at all.
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Someone can always do your job a little better or faster or cheaper than you can.
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You can spend your time on stage pleasing the heckler in the back, or you can devote it to the audience that came to hear you perform.
Seth Godin
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The Internet is going to change marketing before it changes almost anything else, and old marketing will die in its path.
Seth Godin
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Human nature is to need a map. If you're brave enough to draw one, people will follow.
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Don't try to change someone's worldview is the strategy smart marketers follow. Don't try to use facts to prove your case and to insist that people change their biases. You don't have enough time and you don't have enough money. Instead, identify a population with a certain worldview, frame your story in terms of that worldview and you win.
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Increasingly, there are only two kinds of companies: brave and dead.
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Quote of the day
Nobody ever did anything very foolish except from some strong principle.
William Lamb, 2nd Viscount Melbourne
Seth Godin
Creative Commons
Born:
July 10, 1960
(age 64)
Bio:
Seth Godin is an American author, entrepreneur, marketer, and public speaker.
Known for:
Linchpin: Are You Indispensable? (2010)
The Dip (2007)
Poke the Box (2011)
All Marketers Are Liars (2005)
Most used words:
people
art
change
time
work
create
build
ideas
job
easy
status
tribe
worth
remarkable
quo
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