Nobody says, 'Yeah, I'd like to set myself up for some serious criticism!' And yet, the only way to be remarkable is to do just that.
Purple Cow: Transform Your Business by Being Remarkable (ed. Penguin UK, 2005) - ISBN: 9780141924861
Nobody says, 'Yeah, I'd like to set myself up for some serious criticism!' And yet, the only way to be remarkable is to do just that.
Purple Cow: Transform Your Business by Being Remarkable (ed. Penguin UK, 2005) - ISBN: 9780141924861