Don't try to change someone's worldview is the strategy smart marketers follow. Don't try to use facts to prove your case and to insist that people change their biases. You don't have enough time and you don't have enough money. Instead, identify a population with a certain worldview, frame your story in terms of that worldview and you win.


All Marketers are Liars (ed. Penguin, 2009) - ISBN: 9781101184547

Seth Godin Quotes

Don't try to change someone's worldview is the strategy smart marketers follow. Don't try to use facts to prove your case and to insist that people...

Don't try to change someone's worldview is the strategy smart marketers follow. Don't try to use facts to prove your case and to insist that people...

Don't try to change someone's worldview is the strategy smart marketers follow. Don't try to use facts to prove your case and to insist that people...

Don't try to change someone's worldview is the strategy smart marketers follow. Don't try to use facts to prove your case and to insist that people...