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Artists are people with a genius for finding a new answer, a new connection, or a new way of getting things done.
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Rather than simply interrupting a television show with a commercial or barging into the consumer's life with an unannounced phone call or letter, tomorrow's marketer will first try to gain the consumer's consent to participate in the selling process.
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The only thing that makes people and organizations great is their willingness to be not great along the way. The desire to fail along the way to reaching a bigger goal is the untold secret of success.
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The only way to get what you're worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.
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Art is frightening. Art isn't pretty. Art isn't painting. Art isn't something you hang on the wall. Art is what we do when we're truly alive. An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it (all of it, the work, the process, the feedback from those we seek to connect with) personally.
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The organizations of the future are filled with smart, fast, flexible people on a mission
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Do the emotional labor of working on things that others fear.
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If you do not have a loving concern for the environment... it will no longer sustain you - you will not be worthy of it. You will not be destroying the planet, you see. You will not be destroying the birds, or the flowers, or the grain, or the animals... they will be destroying you.
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You don't make art after you become an artist. You become an artist by ceaselessly making art.
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The joy of art is particularly sweet, though, because it carries with it the threat of rejection, of failure, and of missed connections. It's precisely the high-wire act of "this might not work" that makes original art worth doing.
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Great leaders don't try to please everyone. Great leaders don't water down their message in order to make the tribe a bit bigger. Instead, they realize that a motivated, connected tribe in the midst of a movement is far more powerful than a larger group could ever be.
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The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you're with wants to hear more even after the elevator ride is over.
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Marketers want to get their messages in front of you. They must get their messages in front of you, just to survive. The only problem is-do you really want more marketing messages?
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Remarkable visions and genuine insight are always met with resistance. And when you start to make progress, your efforts are met with even more resistance. Products, services, career paths... whatever it is, the forces for mediocrity will align to stop you, forgiving no errors and never backing down until it's over
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If you can embrace the idea that your success and happiness are tied up in defeating the fear that's holding you back, you're 90 percent of the way to where you need to go, because no, we're not kids, and no, this is not a bike.
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Ordinary thinking and ordinary effort are almost never enough to generate leadership.
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Winners quit all the time. They just quit the right stuff at the right time.
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When you fall in love with the system, you lose the ability to grow.
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What people are afraid of isn't failure. It's blame. Criticism.
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Cheap is the last refuge of a product developer or marketer who is out of great ideas.
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We've been trained to prefer being right to learning something, to prefer passing the test to making a difference, and most of all to prefer fitting in with the right people
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Choose your customers. Fire the ones that hurt your ability to deliver the right story to the others.
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Living with doubt... is almost always more profitable than living with certainty.
People don't like doubt, so they pay money and give up opportunities to avoid it.
Entrepreneurshi p is largely about living with doubt. If you need reassurance, you're giving up quite a bit to get it. On the other hand, if you can get in the habit of seeking out uncertainty, you'll have developed a great instinct.
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Leaders who set out to give are more productive than leaders who seek to get.
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You don't become indispensable merely because you are different. But the only way to become indispensable is to be different. That's because if you're the same, so are plenty of other people.
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In nearly every case, trying to lead everyone results in leading no one in particular.
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The real problem when working with a consultant, a therapist or a coach isn't that we don't know what to do. The real problem is that we don't want to change our mind.
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If you hear my idea but don't believe it, that's not your fault; it's mine. If you see my new product but don't buy it, that's my failure, not yours. If you attend my presentation and you're bored, that's my fault too.
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Quote of the day
Nobody ever did anything very foolish except from some strong principle.
William Lamb, 2nd Viscount Melbourne
Seth Godin
Creative Commons
Born:
July 10, 1960
(age 64)
Bio:
Seth Godin is an American author, entrepreneur, marketer, and public speaker.
Known for:
Linchpin: Are You Indispensable? (2010)
The Dip (2007)
Poke the Box (2011)
All Marketers Are Liars (2005)
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