Rather than simply interrupting a television show with a commercial or barging into the consumer's life with an unannounced phone call or letter, tomorrow's marketer will first try to gain the consumer's consent to participate in the selling process.


Permission Marketing: Turning Strangers Into Friends And Friends Into Customers (ed. Simon and Schuster, 2012) - ISBN: 9781471105777

Seth Godin Quotes

Rather than simply interrupting a television show with a commercial or barging into the consumer's life with an unannounced phone call or letter,...

Rather than simply interrupting a television show with a commercial or barging into the consumer's life with an unannounced phone call or letter,...

Rather than simply interrupting a television show with a commercial or barging into the consumer's life with an unannounced phone call or letter,...

Rather than simply interrupting a television show with a commercial or barging into the consumer's life with an unannounced phone call or letter,...