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Not only must you be an artist, must you be generous, and must you be able to see where you can help but you must also be aware. Aware of where your skills are welcomed.
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The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you'll need later.
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The reason you might choose to embrace the artist within you now is that this is the path to (cue the ironic music) security.
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Your best customers are worth far more than your average customers.
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You cannot create a piece of art merely for money. Doing it as part of commerce so denudes art of wonder that it ceases to be art.
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If you're not uncomfortable in your work as a leader, it's almost certain you're not reaching your potential as a leader.
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Art is a personal act of courage, something one human does that creates change in another.
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In a battle between two ideas, the best one doesn't necessarily win. No, the idea that wins is the one with the most fearless heretic behind it.
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Perhaps your challenge isn't finding a better project or a better boss. Perhaps you need to get in touch with what it means to feel passionate. People with passion look for ways to make things happen.
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People don't believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves.
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Persistent people are able to visualize the idea of light at the end of the tunnel when others can't see it
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Learn. Ceaselessly. Learn to code, to write persuasively, to understand new technologies, to bring out the best in your team, to find underused resources and to spot patterns.
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Do your art. But don't wreck your art if it doesn't lend itself to paying the bills. That would be a tragedy.
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If you're going to invest a valuable asset (like time), go ahead and make it productive. Use a postit or two, or some index cards or a highlighter. Not to write down stuff so you can forget it later, but to create marching orders. It's simple: if three weeks go by and you haven't taken action on what you've written down, you wasted your time.
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The next time you have a choice between chasing the charts (whichever charts you keep track of) and doing the work your customers crave, do the work instead.
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Either you're going to tell stories that spread, or you will become irrelevant.
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Extraordinary benefits accrue to the tiny minority of people who are able to push just a tiny bit longer than most.
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If your team is filled with people who work for the company, you'll soon be defeated by tribes of people who work for a cause.
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If you accept that human beings are difficult to change, and embrace (rather than curse) the uniqueness that everyone brings to the table, you'll navigate the world with more bliss and effectiveness. And make better decisions, too.
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No more than six words on a slide. Ever. There is no presentation so complex that this rule needs to be broken.
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It turns out that the people who like their jobs the most are also the ones who are doing the best work, making the greatest impact, and changing the most.
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Increasingly, there are only two kinds of companies: brave and dead.
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The Internet is going to change marketing before it changes almost anything else, and old marketing will die in its path.
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Human nature is to need a map. If you're brave enough to draw one, people will follow.
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Don't try to change someone's worldview is the strategy smart marketers follow. Don't try to use facts to prove your case and to insist that people change their biases. You don't have enough time and you don't have enough money. Instead, identify a population with a certain worldview, frame your story in terms of that worldview and you win.
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A well-defined backup plan is sabotage waiting to happen. Why push through the dip, why take the risk, why blow it all when there's the comfortable alternative instead? The people who break through usually have nothing to lose, and they almost never have a backup plan.
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Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.
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Living and breathing an authentic story is the best way to survive in a conversation-rich world.
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Sooner or later, many idealists transform themselves into disheartened realists who mistakenly believe that giving up is the same thing as being realistic.
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The unhappy theory of business ethics is this: you have a fiduciary responsibility to maximize profit. Period. To do anything other than that is to cheat your investors. And in a competitive world, you don't have much wiggle room here.
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Quote of the day
Nobody ever did anything very foolish except from some strong principle.
William Lamb, 2nd Viscount Melbourne
Seth Godin
Creative Commons
Born:
July 10, 1960
(age 64)
Bio:
Seth Godin is an American author, entrepreneur, marketer, and public speaker.
Known for:
Linchpin: Are You Indispensable? (2010)
The Dip (2007)
Poke the Box (2011)
All Marketers Are Liars (2005)
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