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Guy Kawasaki Quotes
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A crash is when your competitor's program dies. When your program dies, it is an 'idiosyncrasy'.
Guy Kawasaki
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If you don't toot your own horn, don't complain that there's no music.
Guy Kawasaki
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My theory is that when you're young, you should work eighty hours a week to create a product or service that changes the world.
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Take my word for it: More people will like you if you believe that people are good until proven bad.
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Frequently, crashes are followed with a message like 'ID 02'. 'ID' is an abbreviation for idiosyncrasy and the number that follows indicates how many more months of testing the product should have had.
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"Patents make our product defensible." The optimal number of times to use the P word in a presentation is one. Just once, say, "We have filed patents for what we are doing." Done. The second time you say it, venture capitalists begin to suspect that you are depending too much on patents for defensibility. The third time you say it, you are holding a sign above your head that says, "I am clueless."
Guy Kawasaki
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High achievers tend to have major weaknesses. People without major weaknesses tend to be mediocre.
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The essence of evangelism is to passionately show people how you can make history together.
Guy Kawasaki
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Everyone is passionate about something. It's your job to find out what it is.
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Pursue joy, not happiness. This is probably the hardest lesson of all to learn. It probably seems to you that the goal in life is to be happy. Oh, you maybe have to sacrifice and study and work hard, but, by and large, happiness should be predictable.
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Pursuing your passions makes you more interesting, and interesting people are enchanting.
Guy Kawasaki
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While we're living, we need to get over ourselves and accept others if we want to enchant people.
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A magnificent cause can overcome a prickly personality, but your ability to enchant people increases if they like you, so you should aspire to both. You'll know that you're likeable when you can communicate freely, casually, and comfortably with people.
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This was the Macintosh division, which was arguably the largest collection of egomaniacs in the history of California. We held that record for about 30 years until Google broke it recently.
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How many Microsoft employees does it take to screw in a light bulb? The answer to that is none because Bill Gates has declared darkness the new standard.
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• People deserve a break. The stressed and unorganized person who doesn't have the same priorities as you may be dealing with an autistic child, abusive spouse, fading parents, or cancer. Don't judge people until you've walked a mile in their shoes. Give them a break instead.
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Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. And in this world, the combination is a breath of fresh air.
Guy Kawasaki
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One of the reasons why I believe in God is there is no other explanation for Apple's continuous survival than the existence of God.
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When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.
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The goal is to provide inspiring information that moves people to action.
Guy Kawasaki
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How many Macintosh division employees does it take to screw in a light bulb? The answer is one. The Macintosh division employee holds up the light bulb and expects the universe to revolve around it.
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One must understand what people are thinking, feeling and believing in order to enchant them.
Guy Kawasaki
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People who earn the label "creative" are really just people who
come up with more combinations of ideas, find interesting ones faster,
and are willing to try them out. The problem is that most schools
and organizations train us out of those habits.
Guy Kawasaki
Quote of the day
Writing is conscience, scruple, and the farming of our ancestors.
Edward Dahlberg
Guy Kawasaki
Creative Commons
Born:
August 30, 1954
(age 70)
Bio:
Guy Kawasaki is an American marketing executive, specifically in California's Silicon Valley. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984.
Known for:
The Art of the Start (2004)
Selling the dream (1991)
The Macintosh Way (1990)
Guy Kawasaki on Wikipedia
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