Gary Vaynerchuk Quotes

31 Sourced Quotes

We're living in what I like to call the 'Thank You Economy,' because only the companies that can figure out how to mind their manners in a very old-fashioned way - and do it authentically - are going to have a prayer of competing.

Gary Vaynerchuk
Unless you are building a new company from the ground up and can install caring as your businesses' cornerstone, you have to be willing to embark on a completely cultural overhaul so that, like a local mom and pop shop, every employee is comfortable engaging in customer service, and does it authentically.

Gary Vaynerchuk
Whether you're an entrepreneur, a small business, or a Fortune 500 company, great marketing is all about telling your story in such a way that it compels people to buy what you are selling. That's a constant. What's always in flux, especially in this noisy, mobile world, is how, when, and where the story gets told, and even who gets to tell all of it.

Gary Vaynerchuk
You can't just repurpose old material created for one platform, throw it up on another one, and then be surprised when everyone yawns in your face. No one would ever think it was a good idea to use a print ad for a television commercial, or confuse a banner ad for a radio spot. Like their traditional media platform cousins, every social media platform has its own language.

Gary Vaynerchuk
The person who can dominate during rough times is the person who can dominate, period.

Gary Vaynerchuk
Ignoring platforms that have gained critical mass is a great way to look slow and out-of-touch. Do not cling to nostalgia. Do not put your principles above the reality of the market. Do not be a snob.

Gary Vaynerchuk
Do what makes you happy. Keep it simple. Do the research. Work hard. Look ahead.

Gary Vaynerchuk
Adding a social layer to any platform immediately increases its effectiveness.

Gary Vaynerchuk
No relationships should be taken for granted. They are what life is all about, the whole point. How we cultivate our relationships is often the greatest determinant of the type of life we get to live.

Gary Vaynerchuk
Social media is like crack-immediately gratifying and hugely addictive.

Gary Vaynerchuk
When people are using their devices, it's probable that almost half are networking on social media.

Gary Vaynerchuk
Jabs are the lightweight pieces of content that benefit your customers by making them laugh, snicker, ponder, play a game, feel appreciated, or escape; right hooks are calls to action that benefit your businesses.

Gary Vaynerchuk
While companies were getting comfy cozy with the idea of being on social media platforms, social media transcended those platforms, and few businesses have followed.

Gary Vaynerchuk
Your story isn't powerful enough if all it does is lead the horse to water; it has to inspire the horse to drink, too. On social media, the only story that can achieve that goal is one told with native content.

Gary Vaynerchuk
No matter who you are or what kind of company or organization you work for, your number-one job is to tell your story to the consumer wherever they are, and preferably at the moment they are deciding to make a purchase.

Gary Vaynerchuk
Publicly, they claim to be thrilled to have the opportunity to engage directly with their customers; privately, they suspect, maybe even fervently hope, that Facebook and its spawn are fads.

Gary Vaynerchuk
Now, if you truly understand how marketing works today, you know there is no individual six-month campaign; there's only the 365-day campaign, during which you produce new content daily.

Gary Vaynerchuk
If there's a problem, we at Wine Library never tell ourselves that once we handle this issue, we'll never have to deal with the person again. We talk to every single person as though we're going to wind up sitting next to that person at his or her mother's house that night for dinner.

Gary Vaynerchuk
I measure my success by how happy I am, not how big the business is or how much money I've made.

Gary Vaynerchuk
I always say that the real success of Wine Library wasn't due to the videos I posted, but to the hours I spent talking to people online afterward, making connections and building relationships.

Gary Vaynerchuk
Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowing the personality, heart and soul of the people who run all levels of the business to show.

Gary Vaynerchuk
If your organization's intentions transcend the mere act of selling a product or service, and it is brave enough to expose its heart and soul, people will respond. They will connect. They will like you. They will talk. They will buy.

Gary Vaynerchuk
For business, our internet love affair was a gift from the gods.

Gary Vaynerchuk
Great marketing is all about telling your story in such a way that it compels people to buy what you are selling.

Gary Vaynerchuk
Today, getting people to hear your story on social media, and then act on it, requires using a platform's native language, paying attention to context, understanding the nuances and subtle differences that make each platform unique, and adapting your content to match.

Gary Vaynerchuk
Anyone working for a big company might be skeptical that a large business, or even a strictly online business, can form the same kind of friendly, loyal relationship with customers as a local retailer. I'm saying it's already been done because I lived it.

Gary Vaynerchuk
I am wired like a CEO and care a great deal about the bottom line, but I care about my customers even more than that. That's always been my competitive advantage.

Gary Vaynerchuk
There is no sale without the story; no knockout without the setup.

Gary Vaynerchuk
Don't worry; skills are cheap, passion is priceless. If you're passionate about your content and you know it and do it better than anyone else, even with few formal business skills you have the potential to create a million-dollar business.

Gary Vaynerchuk
You cannot underestimate the sharpness of people's BS radar. They can spot a soulless, bureaucratic tactic a million miles away.

Gary Vaynerchuk