Today, getting people to hear your story on social media, and then act on it, requires using a platform's native language, paying attention to context, understanding the nuances and subtle differences that make each platform unique, and adapting your content to match.

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World (ed. Harper Collins, 2013) - ISBN: 9780062273079