Whether you're an entrepreneur, a small business, or a Fortune 500 company, great marketing is all about telling your story in such a way that it compels people to buy what you are selling. That's a constant. What's always in flux, especially in this noisy, mobile world, is how, when, and where the story gets told, and even who gets to tell all of it.

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World (ed. Harper Collins, 2013) - ISBN: 9780062273079