You can't just repurpose old material created for one platform, throw it up on another one, and then be surprised when everyone yawns in your face. No one would ever think it was a good idea to use a print ad for a television commercial, or confuse a banner ad for a radio spot. Like their traditional media platform cousins, every social media platform has its own language.


Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World (ed. Harper Collins, 2013) - ISBN: 9780062273079

Gary Vaynerchuk Quotes

You can't just repurpose old material created for one platform, throw it up on another one, and then be surprised when everyone yawns in your face....

You can't just repurpose old material created for one platform, throw it up on another one, and then be surprised when everyone yawns in your face....

You can't just repurpose old material created for one platform, throw it up on another one, and then be surprised when everyone yawns in your face....

You can't just repurpose old material created for one platform, throw it up on another one, and then be surprised when everyone yawns in your face....