There is no sale without the story; no knockout without the setup.


Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World (ed. Harper Collins, 2013) - ISBN: 9780062273079


There is no sale without the story; no knockout without the setup.

There is no sale without the story; no knockout without the setup.

There is no sale without the story; no knockout without the setup.

There is no sale without the story; no knockout without the setup.