Gary Vaynerchuk - Jab, Jab, Jab, Right Hook (2013)

15 Sourced Quotes

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There is no sale without the story; no knockout without the setup.

Gary Vaynerchuk
Today, getting people to hear your story on social media, and then act on it, requires using a platform's native language, paying attention to context, understanding the nuances and subtle differences that make each platform unique, and adapting your content to match.

Gary Vaynerchuk
Great marketing is all about telling your story in such a way that it compels people to buy what you are selling.

Gary Vaynerchuk
Now, if you truly understand how marketing works today, you know there is no individual six-month campaign; there's only the 365-day campaign, during which you produce new content daily.

Gary Vaynerchuk
Publicly, they claim to be thrilled to have the opportunity to engage directly with their customers; privately, they suspect, maybe even fervently hope, that Facebook and its spawn are fads.

Gary Vaynerchuk
No matter who you are or what kind of company or organization you work for, your number-one job is to tell your story to the consumer wherever they are, and preferably at the moment they are deciding to make a purchase.

Gary Vaynerchuk
Your story isn't powerful enough if all it does is lead the horse to water; it has to inspire the horse to drink, too. On social media, the only story that can achieve that goal is one told with native content.

Gary Vaynerchuk
While companies were getting comfy cozy with the idea of being on social media platforms, social media transcended those platforms, and few businesses have followed.

Gary Vaynerchuk
Jabs are the lightweight pieces of content that benefit your customers by making them laugh, snicker, ponder, play a game, feel appreciated, or escape; right hooks are calls to action that benefit your businesses.

Gary Vaynerchuk
When people are using their devices, it's probable that almost half are networking on social media.

Gary Vaynerchuk
Social media is like crack-immediately gratifying and hugely addictive.

Gary Vaynerchuk
Adding a social layer to any platform immediately increases its effectiveness.

Gary Vaynerchuk
Ignoring platforms that have gained critical mass is a great way to look slow and out-of-touch. Do not cling to nostalgia. Do not put your principles above the reality of the market. Do not be a snob.

Gary Vaynerchuk
You can't just repurpose old material created for one platform, throw it up on another one, and then be surprised when everyone yawns in your face. No one would ever think it was a good idea to use a print ad for a television commercial, or confuse a banner ad for a radio spot. Like their traditional media platform cousins, every social media platform has its own language.

Gary Vaynerchuk
Whether you're an entrepreneur, a small business, or a Fortune 500 company, great marketing is all about telling your story in such a way that it compels people to buy what you are selling. That's a constant. What's always in flux, especially in this noisy, mobile world, is how, when, and where the story gets told, and even who gets to tell all of it.

Gary Vaynerchuk