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You can spend your time on stage pleasing the heckler in the back, or you can devote it to the audience that came to hear you perform.
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Living and breathing an authentic story is the best way to survive in a conversation-rich world.
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Either you're going to tell stories that spread, or you will become irrelevant.
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Extraordinary benefits accrue to the tiny minority of people who are able to push just a tiny bit longer than most.
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If your team is filled with people who work for the company, you'll soon be defeated by tribes of people who work for a cause.
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If you accept that human beings are difficult to change, and embrace (rather than curse) the uniqueness that everyone brings to the table, you'll navigate the world with more bliss and effectiveness. And make better decisions, too.
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No more than six words on a slide. Ever. There is no presentation so complex that this rule needs to be broken.
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It turns out that the people who like their jobs the most are also the ones who are doing the best work, making the greatest impact, and changing the most.
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Increasingly, there are only two kinds of companies: brave and dead.
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The Internet is going to change marketing before it changes almost anything else, and old marketing will die in its path.
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Human nature is to need a map. If you're brave enough to draw one, people will follow.
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Don't try to change someone's worldview is the strategy smart marketers follow. Don't try to use facts to prove your case and to insist that people change their biases. You don't have enough time and you don't have enough money. Instead, identify a population with a certain worldview, frame your story in terms of that worldview and you win.
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A well-defined backup plan is sabotage waiting to happen. Why push through the dip, why take the risk, why blow it all when there's the comfortable alternative instead? The people who break through usually have nothing to lose, and they almost never have a backup plan.
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Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.
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Flexible in the face of change, resilient in the face of confusion. All of these attributes are choices, not talents, and all of them are available to you.
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Initiating is really and truly difficult, and that's what leaders do. They see something others are ignoring and they jump on it.
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Marketing that works is marketing that people choose to notice.
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Leading is a skill, not a gift. You're not born with it, you learn how.
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It's not enough to be aware of the domain you're working in, you need to understand it. Noticing things and being curious about how they work is the single most common trait I see in creative people. Once you can break the components down, you can put them back together into something brand new.
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Great leaders create movements by empowering the tribe to communicate. They establish the foundation for people to make connections, as opposed to commanding people to follow them.
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Remarkable marketing is the art of building things worth noticing right into your product or service. Not slapping on marketing as a last-minute add-on, but understanding that if your offering itself isn't remarkable, it's invisible.
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Advertising is just a symptom, a tactic. Marketing is about far more than that.
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Sooner or later, many idealists transform themselves into disheartened realists who mistakenly believe that giving up is the same thing as being realistic.
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The unhappy theory of business ethics is this: you have a fiduciary responsibility to maximize profit. Period. To do anything other than that is to cheat your investors. And in a competitive world, you don't have much wiggle room here.
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Seizing new ground, making connections between people or ideas, working without a map-these are works of art, and if you do them, you are an artist, regardless of whether you wear a smock, use a computer, or work with others all day long.
Seth Godin
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Quote of the day
Time and trouble will tame an advanced young woman, but an advanced old woman is uncontrollable by any earthly force.
Dorothy L. Sayers
Seth Godin
Creative Commons
Born:
July 10, 1960
(age 63)
Bio:
Seth Godin is an American author, entrepreneur, marketer, and public speaker.
Known for:
Linchpin: Are You Indispensable? (2010)
The Dip (2007)
Poke the Box (2011)
All Marketers Are Liars (2005)
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