Seth Godin Quote

It's human nature to quit when it hurts. But it's that reflex that creates scarcity.


The Dip: The extraordinary benefits of knowing when to quit (and when to stick) (ed. Hachette UK, 2011) - ISBN: 9780748129270


It's human nature to quit when it hurts. But it's that reflex that creates scarcity.

It's human nature to quit when it hurts. But it's that reflex that creates scarcity.

It's human nature to quit when it hurts. But it's that reflex that creates scarcity.

It's human nature to quit when it hurts. But it's that reflex that creates scarcity.