We believe what we want to believe, and once we believe something, it becomes a self-fulfilling truth.


All Marketers are Liars (ed. Penguin, 2009) - ISBN: 9781101184547


We believe what we want to believe, and once we believe something, it becomes a self-fulfilling truth.

We believe what we want to believe, and once we believe something, it becomes a self-fulfilling truth.

We believe what we want to believe, and once we believe something, it becomes a self-fulfilling truth.

We believe what we want to believe, and once we believe something, it becomes a self-fulfilling truth.