Advertising is just a symptom, a tactic. Marketing is about far more than that.
Small is the New Big: And 183 Other Riffs, Rants and Remarkable Business Ideas (ed. Penguin UK, 2007) - ISBN: 9780141943459
Advertising is just a symptom, a tactic. Marketing is about far more than that.
Small is the New Big: And 183 Other Riffs, Rants and Remarkable Business Ideas (ed. Penguin UK, 2007) - ISBN: 9780141943459