It's not enough to be aware of the domain you're working in, you need to understand it. Noticing things and being curious about how they work is the single most common trait I see in creative people. Once you can break the components down, you can put them back together into something brand new.

Whatcha Gonna Do With That Duck?: And Other Provocations, 2006-2012 (ed. Penguin UK, 2013) - ISBN: 9780670923007