Advertising Quotes

498 Sourced quotes

Special-interest publications should realize that if they are attracting enough advertising and readers to make a profit, the interest is not so special.

The greatest act of love was to make a tape for someone. It was the only way we could share music and it was also a way of advertising yourself. Selection, order, the lettering you used for the track list, how much technical detail you went into, whether or not you added artwork or offered only artwork and no track list at all, these choices were as codified as a Victorian bouquet.

Lavinia Greenlaw

If advertising is not an official or state art, it is nonetheless clearly art.

Michael Schudson

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible.

Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I have come to the conclusion that the top man has one principle responsibility: to provide an atmosphere in which creative mavericks can do useful work.

Boredom forces you to ring people you haven't seen for eighteen years and halfway through the conversation you remember why you left it so long. Boredom means you start to read not only mail-order catalogues but also the advertising inserts that fall on the floor. Boredom gives you half a mind to get a gun and go berserk in the local shopping centre, and you know where this is going. Eventually, boredom means you will take up golf.

Jeremy Clarkson

That gentleman will call the Joint Chiefs of Staff. I think they're scared of him. They're merely professional killers; he's in advertising!

Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.

The first thing one must do to succeed in advertising is to have the attention of the reader. That means to be interesting. The next thing is to stick to the truth, and that means rectifying whatever's wrong in the merchant's business. If the truth isn't tellable, fix it so it is. That is about all there is to it.

John Emory Powers

Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don't need.

From the moment he switches on an early-morning news broadcast until he falls asleep at night over a novel or a magazine, he is, like all other people living in modern civilized conditions, swimming in words. Newspaper editors, politicians, salesmen, disc jockeys, columnists, luncheon club speakers, and clergymen; colleagues at work, friends, relatives, wife and children; market reports, direct-mail advertising, books, and billboards — all are assailing him with words all day long.

I wrote 87 Goosebumps books. That's a lot of books for a human, isn't it? None of us expected what happened with Goosebumps. We started it in 1992, and by 1994, I was turning out a Goosebumps a month, and it was doing okay for a while. And then it just took off like nothing we'd ever seen. It took off all over the world – not through advertising, hype, or promotions – but just kids telling kids. There's some kind of secret kids network out there. Just kids telling kids about it, and this thing grew everywhere. It was in 28 languages. At one point, after a couple years, we were selling 4 million Goosebumps books a month.

Most agencies run scared, most of the time....Frightened people are powerless to produce good advertising.... If I were aclient, I would do everything in my power to emancipate my agencies from fear, even to the extent of giving them long-term contracts.

It used to be fashionable for authors to have their pictures taken with dogs, but the dogs always looked like models hired from an advertising agency, and probably were.

Robertson Davies

No company that markets products or services to the consumer can remain a leader in its field without a deep-seated commitment to advertising.

In fast-moving, progress-conscious America, the consumer expects to be dizzied by progress. If he could completely understand advertising jargon he would be badly disappointed. The half-intelligibility which we expect, or even hope, to find in the latest product language personally reassures each of us that progress is being made: that the pace exceeds our ability to follow.

Daniel J. Boorstin

As a profession advertising is young; as a force it is as old as the world. The first four words ever uttered, Let there be light, constitute its charter. All nature is vibrant with its impulse.

Bruce Fairchild Barton

In American business today, with so many good companies offering bewilderingly similar products, advertising has become perhaps the critical factor in the consumer's decision of which one of those products to buy. The environment is not so much one of innovation as it is one of marketing - which means the adman, more than ever, has become its superstar.

Skip Hollandsworth

Sometimes when you work in advertising you'll get a product that's really garbage and you have to make it seem fantastic, something that is essential to the continued quality of life.

Augusten Burroughs

Advertising departments, as you know, are crawling with people whose frontal lobes are so under developed that if you flatter them a bit they'll swear shit is platinum!

If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly.

Michael Schudson

Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it.

It pleased Oolb Votz on this occasion to recommend himself to The God in His Aspect of Kaphoom the Sly, Patron of Confidence Men, Charlatans, Swindlers, Phonies, Advertising Executive, and All Priests.

The advertising agency, as it stands today, is a peculiar manifestation of American business life of the twentieth century — glossy, brash, and insecure.