Advertising Quotes

498 Sourced quotes

Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?

Jef I. Richards

Internet advertising will not replace traditional media, it will compliment them.

Jef I. Richards

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.

- Report...

Don't tell my mother I'm in advertising. She thinks I play piano in a whore house.

Authentic marketing is not the art of selling what you make but knowing what to make! It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers, and benefits for the stakeholders. Market innovation is gained by creating customer satisfaction through product innovation, product quality, and customer service. It these are absent, no amount of advertising, sales promotion, or salesmanship can compensate.

Our society's values are being corrupted by advertising's insistence on the equation: Youth equals popularity, popularity equals success, success equals happiness.

Advertising is the art and sole of capitalism. It captures a moment of time through the lens of commerce, reflecting and affecting our lives, making us laugh and cry, while simultaneously giving traction to the engine that propels this free market economy forward into the future.

Jef I. Richards

If your advertising goes unnoticed, everything else is academic.

If radio news is to be regarded as a commodity, only acceptable when saleable, and only when packaged to fit the advertising appropriation of a sponsor, then I don't care what you call it — I say it isn't news.

Edward R. Murrow

The Encyclopoedia Britannica could be reduced to the volume of a matchbox. A library of a million volumes could be compressed into one end of a desk. If the human race has produced since the invention of movable type a total record, in the form of magazines, newspapers, books, tracts, advertising blurbs, correspondence, having a volume corresponding to a billion books, the whole affair, assembled and compressed, could be lugged off in a moving van. Mere compression, of course, is not enough; one needs not only to make and store a record but also to be able to consult it, and this aspect of the matter comes later. Even the modern great library is not generally consulted; it is nibbled by a few.

The philosophy behind much advertising is based on the old observation that every man is really two men - the man he is and the man he wants to be.

William Feather

It is not easy to describe the present position of legal opinion on advertising and free speech. Only a poet can capture the essence of chaos.

Advertising, however tasteless and excessive it may seem, is nonetheless dissemination of information as to who is producing and selling what product, for what reason, and at what price.

Although I had to admit a certain affection for the Mattel booth advertising Urban Survival Barbie, now with her own Machete and blood testing unit.

Interactive advertising will enable the further 'anthropomorphizing' of brands. In the coming years we will be giving businesses a very human persona. What consumers see will, in a very real sense, seem like a living and breathing human being. Many companies will create virtual bodies — male, female, young or old — as well as virtual personalities. One business may, by all appearances, be a laid-back, calm, fatherly figure, while another will have the personality of an energetic, young, party-animal. To achieve this we will start to look seriously at what makes some people uniquely popular and likable, in the hope of capturing that essence for our brand.

Jef I. Richards

Advertising may make people believe they are inadequate without Product X and that Product X will satisfactorily manage their inadequacies. More likely, it may remind them of inadequacies they have already felt and may lead them, once at least, to try a new product that just might help, even though they are well aware that it probably will not.

Michael Schudson

In advertising there is a saying that if you can keep your head while all those around you are losing theirs - then you just don't understand the problem.

Hugh Malcolm Beville, Jr.

Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.

A single factory, potentially capable of supplying a whole continent with its particular product, cannot afford to wait until the public asks for its product; it must maintain constant touch, through advertising and propaganda, with the vast public in order to assure itself the continuous demand which alone will make its costly plant profitable.

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'

Jef I. Richards

Civilisation knows how to use such powers as it has, while the immense potentiality of the unlicensed is dissipated in vapour. Civilisation wins because it is a world-wide league; its enemies fail because they are parochial. But supposing … supposing anarchy learned from civilisation and became international. Oh, I don't mean the bands of advertising donkeys who call themselves International Unions of Workers and suchlike rubbish. I mean if the real brain-stuff of the world were internationalised. Suppose that the links in the cordon of civilisation were neutralised by other links in a far more potent chain. The earth is seething with incoherent power and unorganised intelligence.

I've given you a world without Government interference. There is now no advertising campaign, no intercompany deal, no promotion, no action you can't take. You want to pay kids to get the swoosh tattooed on their foreheads? Who's going to stop you? You want to make computers that need repair after three months? Who's going to stop you? You want to reward consumers who complain about your competitors in the media? You want to pay them for recruiting their little brothers and sisters to your brand of cigarettes? You want the NRA to help you eliminate your competition? Then do it. Just do it.

Examples of exaggeration can be found in almost any advertising medium. The use of the superlative is altogether too prevalent. 'The finest,' 'the best,' 'the greatest,' 'the purest,' 'the most economical,' and so on ad infinitum, are hurled at the public everywhere. Surely not all products of the sme class can be the best or the finest.

Advertising is a business within a business and the man who neglects it will soon find himself with a business without a business.

Frank Farrington

Maybe we're getting bogged down in too much detail. Maybe our advertising ideas are being ground up in that multi-level American efficiency machine.