Howard Schultz Quotes

31 Sourced Quotes

I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.

Howard Schultz
Whatever you do, don't play it safe. Don't do things the way they've always been done. Don't try to fit the system. If you do what's expected of you, you'll never accomplish more than others expect.

Howard Schultz
When companies fail, or fail to grow, it's almost always because they don't invest in the people, the systems, and the processes they need.

Howard Schultz
Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.

Howard Schultz
Be bold, but be fair. Don't give in. If others around you have integrity, too, you can prevail

Howard Schultz
Grow with discipline. Balance intuition with rigor. Innovate around the core. Don't embrace the status quo.

Howard Schultz
Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.

Howard Schultz
People want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They want to be given responsibility to help solve the problem and authority to act on it.

Howard Schultz
When it comes to Starbucks, I take every threat very personally.

Howard Schultz
To stay vigorous, a company needs to provide a stimulating and challenging environment for all these types: the dreamer, the entrepreneur, the professional manager, and the leader. If it doesn't, it risks becoming yet another mediocre corporation.

Howard Schultz
Starbucks is in my blood. It is such a part of me that letting it unravel simply was not an option.

Howard Schultz
Effective leaders share two intertwined attributes: an unbridled level of confidence about where their organizations are headed, and the ability to bring people along.

Howard Schultz
To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.

Howard Schultz
Work should be personal. For all of us. Not just for the artist and entrepreneur. Work should have meaning for the accountant, the construction worker, the technologist, the manager and the clerk.

Howard Schultz
There are moments in our lives when we summon the courage to make choices that go against reason, against common sense and the wise counsel of people we trust. But we lean forward nonetheless because, despite all risks and rational argument, we believe that the path we are choosing is right and best thing to do. We refuse to be bystanders, even if we do not know exactly where our actions will lead.

Howard Schultz
But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.

Howard Schultz
We would take something old and tired and common - coffee - and weave a sense of romance and community around it. We would rediscover the mystique and charm that had swirled around coffee throughout the centuries.

Howard Schultz
Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable.

Howard Schultz
In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.

Howard Schultz
And with the right mentor, don't be afraid to expose your vulnerabilities. Admit you don't know what you don't know. When you acknowledge your weaknesses and ask for advice, you'll be surprised how much others will help.

Howard Schultz
In times of adversity and change, we really discover who we are and what we're made of.

Howard Schultz
Passionate conviction... sparks romances, wins battles, and drives people to pursue dreams others wouldn't dare. Belief in ourselves and in what is right catapults us over hurdles, and our lives unfold.

Howard Schultz
If you pour your heart into your work, or into any worthy enterprise, you can achieve dreams others may think impossible.

Howard Schultz
My passion. My commitment. This is the most important thing in my life other than my family.

Howard Schultz
Early on I realized that I had to hire people smarter and ore qualified than I was in a number of different fields, and I had to let go of a lot of decision-making. I can't tell you how hard that is. But if you've imprinted your values on the people around you, you can dare to trust them to make the right moves.

Howard Schultz