Howard Schultz Quote
In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.
Pour your heart into it: how Starbucks built a company one cup at a time (ed. 1997) - ISBN: 9780786883561