Howard Schultz Quote

Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.


Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time (ed. Hachette Books, 2012) - ISBN: 9781401304928

Picture Quote 1

Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay...

Picture Quote 2

Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay...

Picture Quote 3

Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay...

Picture Quote 4

Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay...