There are moments in our lives when we summon the courage to make choices that go against reason, against common sense and the wise counsel of people we trust. But we lean forward nonetheless because, despite all risks and rational argument, we believe that the path we are choosing is right and best thing to do. We refuse to be bystanders, even if we do not know exactly where our actions will lead.

Onward: How Starbucks Fought for Its Life Without Losing Its Soul (ed. Rodale, 2011) - ISBN: 9781605292885