We would take something old and tired and common - coffee - and weave a sense of romance and community around it. We would rediscover the mystique and charm that had swirled around coffee throughout the centuries.


Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time (ed. Hachette Books, 2012) - ISBN: 9781401304928

Howard Schultz Quotes

We would take something old and tired and common - coffee - and weave a sense of romance and community around it. We would rediscover the mystique...

We would take something old and tired and common - coffee - and weave a sense of romance and community around it. We would rediscover the mystique...

We would take something old and tired and common - coffee - and weave a sense of romance and community around it. We would rediscover the mystique...

We would take something old and tired and common - coffee - and weave a sense of romance and community around it. We would rediscover the mystique...