Quote of the day
If we had no winter, the spring would not be so pleasant: if we did not sometimes taste of adversity, prosperity would not be so welcome.
Daniel Starch
Born: 1883
Died: 1979 (aged 96)
Bio: Daniel Starch was an American psychologist and marketing researcher. He is considered one of the pioneers of marketing and consumer research in the early 20th century.
Known for:
- Principles of Advertising (1923)
- Experiments In Educational Psychology (1911)
- Educational measurements (1916)
- Salesmanship for Everybody (1936)
- MEASUREMENT OF EFFICIENCY IN R