Quote of the day
War is not its own end, except in some catastrophic slide into absolute damnation. It's peace that's wanted. Some better peace than the one you started with.
Daniel Starch

Born: 1883
Died: 1979 (aged 96)
Bio: Daniel Starch was an American psychologist and marketing researcher. He is considered one of the pioneers of marketing and consumer research in the early 20th century.
Known for:
- Principles of Advertising (1923)
- Experiments In Educational Psychology (1911)
- Educational measurements (1916)
- Salesmanship for Everybody (1936)
- MEASUREMENT OF EFFICIENCY IN R