Daniel Starch Quote

Two common conceptions with regard to advertising which are held by a considerable number of people are that enormously large sums of money are expended for it, and that much of this expenditure is an economic waste.


Principles of Advertising, 1923, p. 38.


Two common conceptions with regard to advertising which are held by a considerable number of people are that enormously large sums of money are...

Two common conceptions with regard to advertising which are held by a considerable number of people are that enormously large sums of money are...

Two common conceptions with regard to advertising which are held by a considerable number of people are that enormously large sums of money are...

Two common conceptions with regard to advertising which are held by a considerable number of people are that enormously large sums of money are...