Daniel Starch Quote

Lying and cheating in advertising, in the long run, are commercial suicide. Dishonesty in advertising destroys not only confidence in advertising, but also in the medium which carries the dishonest advertisement.... No one can be ill in a community without endangering others; no advertiser can be dishonest without casting suspicion upon others.


Principles of Advertising (1923), p. 437.

Picture Quote 1

Lying and cheating in advertising, in the long run, are commercial suicide. Dishonesty in advertising destroys not only confidence in advertising,...

Picture Quote 2

Lying and cheating in advertising, in the long run, are commercial suicide. Dishonesty in advertising destroys not only confidence in advertising,...

Picture Quote 3

Lying and cheating in advertising, in the long run, are commercial suicide. Dishonesty in advertising destroys not only confidence in advertising,...

Picture Quote 4

Lying and cheating in advertising, in the long run, are commercial suicide. Dishonesty in advertising destroys not only confidence in advertising,...