497 Sourced quotes
Critics of advertising usually forget that if it were eliminated or abolished, other methods would necessarily be substituted for it. If you abolished the advertising of hats, either by law or by common agreement, the same manufacturers would resort to other methods of competition in personal salesmanship to a corresponding extent. This might be and probably would be a still more costly means to attain the same ends that are accomplished through printed publicity.
There is another class of coloured people who make a business of keeping the troubles, the wrongs, and the hardships of the Negro race before the public. Having learned that they are able to make a living out of their troubles, they have grown into the settled habit of advertising their wrongs — partly because they want sympathy and partly because it pays. Some of these people do not want the Negro to lose his grievances, because they do not want to lose their jobs.
People I meet at parties, once they discover how I make my living, feel compelled to tell me about the low regard in which they hold advertising. But in return for my listening to their complaints, they have to answer some questions too. I ask them what they think of Hallmark's advertising, or Kraft's, or the Raid advertising with those cute bugs. Oh, well, that's different.
Consumer sales depend on the habits and behaviors of consumers, and those who manipulate consumer markets cannot but address behavior and attitude. That is presumably the object of the multibillion-dollar global advertising industry. Tea drinkers are improbable prospects for Coke sales.
As I see it, this is where we stand. We measure the sales effectiveness of ads or commercials on their ability to attract attention and communicate, or on their ability to affect attitudes, or on some combination of these and we hope, and have some evidence to indicate, that we are really measuring the sales effects of the advertising
Advertising ministers to the spiritual side of trade. It is great power that has been entrusted to your keeping which charges you with the high responsibility of inspiring and ennobling the commercial world. It is all part of the greater work of the regeneration and redemption of mankind.
In American business today, with so many good companies offering bewilderingly similar products, advertising has become perhaps the critical factor in the consumer's decision of which one of those products to buy. The environment is not so much one of innovation as it is one of marketing - which means the adman, more than ever, has become its superstar.