Advertising Quotes

498 Sourced quotes

What I find most injurious to mankind in modern advertising is the constant appeal to material standards and values, the elevating of material things into an end in themselves, a virtue.

"Science" and "Scientific" have become overcharged terms because they have been given an arrogance (often by the scientists themselves) or a huckster quality (by mendacious modern advertising) or a magical quality (because the language has become an abracadabra to the layman).

Peter Ritchie Calder

In Europe, a product must be good, or it will not sell in competition with other products; with you, it is enough to say that it is good, often enough and sufficiently loudly. The keenest competition is not in the making of things but in the advertising of them!

The greatest damage done by advertising is precisely that it incessantly demonstrates the prostitution of men and women who lend their intellects, their voices, their artistic skills to purposes in which they themselves do not believe and that it teaches the essential meaninglessness of all creations of the mind; words, images and ideas.

Advertising, if it is any good, should help to confirm what already is, not what should be.

On most lines, making a sale without making a convert does not count for much. Sales made by conviction - by advertising - are likely to bring permanent customers. People who buy through casual recommendations often do not stick

Claude C. Hopkins

Extension work is not exhortation. Nor is it exploitation of the people, or advertising of an institution, or publicity work for securing students. It is a plain, earnest, and continuous effort to meet the needs of the people on their own farms and in the localities.

Liberty Hyde Bailey

As advertising always convinces the sponsor even more than the public, the scientists have become sold, and remain sold, on the idea that they have the key to the Absolute, and that nothing will do for Mr. Average Citizen but to stuff himself full of electrons.

Anthony Standen

Candor compels me to admit that I have no conclusive research to support my view that jingles are less persuasive than the spoken word. You'd run like hell if a salesman came to your door and began singing at you. Why do it in advertising?

To ensure that no one gained an advantage over anyone else, commercial law [in the 14th century] prohibited innovation in tools or techniques, underselling below a fixed price, working late by artificial light, employing extra apprentices or wife and underage children, and advertising of wares or praising them to the detriment of others.

Barbara W. Tuchman

As a culture, we've become upset by the tobacco companies advertising to children, but we sit idly by while the food companies do the very same thing. And we could make a claim that the toll taken on the public health by a poor diet rivals that taken by tobacco.

If you want to know what's really going on in a society or ideology, follow the money. If money is flowing to advertising instead of musicians, journalists, and artists, then a society is more concerned with manipulation than truth or beauty.

Great hospitals do two things. They look after patients, and they teach young doctors. We look after clients, and we teach young advertising people.

One night in the early sixties I passed something on the Long Island Expressway just before the Queens tunnel that I must have seen for years. The billboard advertising cigars, Dutch Masters. I realized it was sort of perfect. It's weird isn't it? You're looking at Rembrandt - in neon! It was too much, it was irresistible.

In the end, advertising rests upon the fact that consumers are a fickle and superstitious mob, incapable of any real judgment as to what it wants or how it is to get what it thinks it likes.

Walter Lippmann

Ads are not written to entertain. When they do, those entertainment seekers rare little likely to be the people whom you want. This is one of the greatest advertising faults. Ad writers abandon their part. They forgot they are salesmen and try to be performers. Instead of sales, they seek applause

Claude C. Hopkins

The psychiatrists say that everybody should have a hobby. The hobby I recommend is advertising

Abstract art: a construction site for high fashion, for advertising, for furniture.

Adrienne Monnier

The spiritual leader will choose the hidden path of sacrificial service and approval of the Lord over the flamboyant self-advertising of the world.

John Oswald Sanders

Publishing is no longer simply a matter of picking worthy manuscripts and putting them on offer. It is now as important to market books properly, to work with the bookstore chains to getterms, co-op advertising, and the like. The difficulty is that publishers who can market are most often not the publishers with worthy lists.

Olivia Goldsmith

Production goes up and up because high pressure advertising and salesmanship constantly create new needs that must be satisfied: this is Admass- a consumer's race with donkeys chasing an electric carrot.

J. B. Priestley

A bright youngster, through perception, motivation and intelligence, from one sharp glance, may have gained more experience of the world, advertising, and how to do something than an old pro, who may have lived one dreary year over and over, acquiring not 20 years' experience, but one year's experience 20 times — and that all wrong.

The less able a person is to create advertising himself, the more likely he is to make changes in the art or copy if he has authority to do so.