Scott Bedbury Quotes

3 Sourced Quotes

For every grand and finely worded statement by the CEO, the brand is also defined by derisory consumer comments overheard in a hallway, or in a chat room on the Internet. Brands are sponges for content, for images, for fleeting feelings. They become psychological concepts held in the minds of the public, where they may stay forever. As such you can't entirely control a brand. At best you can only guide and influence it.

Scott Bedbury

The best brands never start out with the intent of building a great brand. They focus on building a great – and profitable – product or service and an organization that can sustain it.

Scott Bedbury

Advertising, if it is any good, should help to confirm what already is, not what should be.

Scott Bedbury

Scott Bedbury

Scott Bedbury

Creative Commons

Born: October 3, 1957 (age 67)

Bio: Scott A. Bedbury is an American branding consultant. He is CEO of Brandstream, a global branding firm with offices in the Seattle, Washington area and Co-Founder and Chairman of Upstream Research, a disruptive analytics startup.

Scott Bedbury on Wikipedia

Suggest an edit or a new quote