Scott Bedbury Quote

The best brands never start out with the intent of building a great brand. They focus on building a great – and profitable – product or service and an organization that can sustain it.


A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century (ed. Penguin, 2003) - ISBN: 9781101200285


The best brands never start out with the intent of building a great brand. They focus on building a great – and profitable – product or service...

The best brands never start out with the intent of building a great brand. They focus on building a great – and profitable – product or service...

The best brands never start out with the intent of building a great brand. They focus on building a great – and profitable – product or service...

The best brands never start out with the intent of building a great brand. They focus on building a great – and profitable – product or service...