David Ogilvy Quote

Candor compels me to admit that I have no conclusive research to support my view that jingles are less persuasive than the spoken word. You'd run like hell if a salesman came to your door and began singing at you. Why do it in advertising?


Confessions of an advertising man (ed. Holiday House, 1963)


Candor compels me to admit that I have no conclusive research to support my view that jingles are less persuasive than the spoken word. You'd run...

Candor compels me to admit that I have no conclusive research to support my view that jingles are less persuasive than the spoken word. You'd run...

Candor compels me to admit that I have no conclusive research to support my view that jingles are less persuasive than the spoken word. You'd run...

Candor compels me to admit that I have no conclusive research to support my view that jingles are less persuasive than the spoken word. You'd run...