We all have a tendency to use research as a drunkard uses a lamppost - for support, but not for illumination


The Unpublished David Ogilvy (ed. Profile Books, 2012) - ISBN: 9781847659453

David Ogilvy Quotes

We all have a tendency to use research as a drunkard uses a lamppost - for support, but not for illumination

We all have a tendency to use research as a drunkard uses a lamppost - for support, but not for illumination

We all have a tendency to use research as a drunkard uses a lamppost - for support, but not for illumination

We all have a tendency to use research as a drunkard uses a lamppost - for support, but not for illumination