A bright youngster, through perception, motivation and intelligence, from one sharp glance, may have gained more experience of the world, advertising, and how to do something than an old pro, who may have lived one dreary year over and over, acquiring not 20 years' experience, but one year's experience 20 times — and that all wrong.

Marketing/Communications, Volume 298 (Decker Communications Incorporated, 1970), Meyer's Laws of Advertising