Advertising Quotes

498 Sourced quotes

During the daily peak viewing periods, television in the main insulates us from the realities of the world in which we live. If this state of affairs continues, we may alter an advertising slogan to read: LOOK NOW AND PAY LATER.
For surely we shall pay for using this most powerful instrument of communication to insulate the citizenry from the hard and demanding realities which must be faced if we are to survive. I mean the word survive literally.

Edward R. Murrow

American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.

Michael Schudson

I believe that a contract, or at least an understanding, exists between the American public and the American advertiser concerning what advertising is, what its limitations are and what price people will pay for it.

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

Tragedy was foresworn, in ritual denial of the ripe knowledge that we are drawing away from one another, that we share only one thing, share the fear of belonging to another, or to others, or to God; love or money, tender equated in advertising and the world, where only money is currency, and under dead trees and brittle ornaments prehensile hands exchange forgeries of what the heart dare not surrender.

Advertising is found in societies which have passed the point of satisfying the basic animal needs.

Marion Harper, Jr.

The advertising man is a liaison between the products of business and the mind of the nation. He must know both before he can serve either.

Joe Louis and I were the first modern national sports figures who were black... But neither of us could do national advertising because the South wouldn't buy it. That was the social stigma we lived under.

Ninety-nine percent of advertising doesn't sell much of anything.

Although contemporary advertising is relatively young, it already has a considerable tradition. Each new ad is encountered against a background of thousands of earlier ads.

The more informative your advertising, the more persuasive it will be.

What shall it profit us, unless life in the midst of it all has meaning? When a society spends more on advertising than it does on education, where is it headed?

Stanley Knowles

Branding Through Customer Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth. Our philosophy has been to take most of the money we would have spent on paid advertising and invest it into customer service and the customer experience instead, letting our customers do the marketing for us through word of mouth.

There is no such thing as a permanent advertising success.

Advertising is far from impotent or harmless; it is not a mere mirror image. Its power is real, and on the brink of a great increase. Not the power to brainwash overnight, but the power to create subtle and real change. The power to prevail.

Advertising reaches out to touch the fantasy part of people's lives. And you know, most people's fantasies are pretty sad.

Advertising has done more to cause the social unrest of the 20th century than any other single factor.

Clare Boothe Luce

No, I most certainly do not think advertising people are wonderful. I think they are horrible, and the worst menace to mankind, next to war; perhaps ahead of war. They stand for the material viewpoint, for the importance of possessions, of desire, of envy, of greed. And war comes from these things.

Marjorie Kinnan Rawlings

As I see it, this is where we stand. We measure the sales effectiveness of ads or commercials on their ability to attract attention and communicate, or on their ability to affect attitudes, or on some combination of these and we hope, and have some evidence to indicate, that we are really measuring the sales effects of the advertising

John S. Coulson

I had never thought of advertising as a life work, though I had on the side, written some very successful copy.

Bruce Fairchild Barton

I'm the only guy who actually invented anything of the judges. They got a couple of advertising hacks, and a venture capitalist.

The deeper problems connected with advertising come less from the unscrupulousness of our deceivers than from our pleasure in being deceived, less from the desire to seduce than from the desire to be seduced.

Daniel J. Boorstin

You can fool all the people all the time if the advertising is right and the budget is big enough.

Joseph E. Levine

Today's smartest advertising style is tomorrow's corn.

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.