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Asked about the power of advertising in research surveys, most agree that it works, but not on them.
Eric Clark
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Advertising is far from impotent or harmless; it is not a mere mirror image. Its power is real, and on the brink of a great increase. Not the power to brainwash overnight, but the power to create subtle and real change. The power to prevail.
Eric Clark
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Nobody ever did anything very foolish except from some strong principle.
William Lamb, 2nd Viscount Melbourne
Eric Clark
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