Eric Clark Quote

Asked about the power of advertising in research surveys, most agree that it works, but not on them.


The Want Makers: Inside the World of Advertising, 1988, p. 13.


Asked about the power of advertising in research surveys, most agree that it works, but not on them.

Asked about the power of advertising in research surveys, most agree that it works, but not on them.

Asked about the power of advertising in research surveys, most agree that it works, but not on them.

Asked about the power of advertising in research surveys, most agree that it works, but not on them.