Guy Cook Quotes

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Although contemporary advertising is relatively young, it already has a considerable tradition. Each new ad is encountered against a background of thousands of earlier ads.

Guy Cook

In contemporary society, advertising is everywhere. We cannot walk down the street, shop, watch television, go through our mail, log on to the Internet, read a newspaper or take a train without encountering it. Whether we are alone, with our friends or family, or in a crowd, advertising is always with us, if only on the label of something we are using.

Guy Cook

Guy Cook

Guy Cook

Born: October 10, 1951 (age 75)

Bio: Guy W. D. Cook is an applied linguist. He is currently Professor of Language in Education at King's College London in the UK and is also Chair of The British Association for Applied Linguistics for the period 2009-2012.

Known for:

The discourse of advertising (1992)
Applied Linguistics (2003)
Language Play, Language Learning (2000)
Genetically modified language (2004)

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