Although contemporary advertising is relatively young, it already has a considerable tradition. Each new ad is encountered against a background of thousands of earlier ads.


The Discourse of Advertising (ed. Psychology Press, 2001) - ISBN: 9780415234559

Guy Cook Quotes

Although contemporary advertising is relatively young, it already has a considerable tradition. Each new ad is encountered against a background of...

Although contemporary advertising is relatively young, it already has a considerable tradition. Each new ad is encountered against a background of...

Although contemporary advertising is relatively young, it already has a considerable tradition. Each new ad is encountered against a background of...

Although contemporary advertising is relatively young, it already has a considerable tradition. Each new ad is encountered against a background of...