John O'Toole Quote

I believe that a contract, or at least an understanding, exists between the American public and the American advertiser concerning what advertising is, what its limitations are and what price people will pay for it.

The Trouble with Advertising, 1981, p. 28.

I believe that a contract, or at least an understanding, exists between the American public and the American advertiser concerning what advertising...

I believe that a contract, or at least an understanding, exists between the American public and the American advertiser concerning what advertising...

I believe that a contract, or at least an understanding, exists between the American public and the American advertiser concerning what advertising...

I believe that a contract, or at least an understanding, exists between the American public and the American advertiser concerning what advertising...