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When executing advertising, it's best to think of yourself as an uninvited guest in the living room of a prospect who has the magical power to make you disappear instantly.
John O'Toole
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Political commercials encourage the deceptive, the destructive and the degrading.
John O'Toole
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Yes, I sell people things they don't need. I can't, however, sell them something they don't want. Even with advertising. Even if I were of a mind to.
John O'Toole
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I believe that a contract, or at least an understanding, exists between the American public and the American advertiser concerning what advertising is, what its limitations are and what price people will pay for it.
John O'Toole
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There is no way for the American economic system to function without advertising. There is no other way to communicate enough information about enough products to enough people with enough speed.
John O'Toole
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People I meet at parties, once they discover how I make my living, feel compelled to tell me about the low regard in which they hold advertising. But in return for my listening to their complaints, they have to answer some questions too. I ask them what they think of Hallmark's advertising, or Kraft's, or the Raid advertising with those cute bugs. Oh, well, that's different.
John O'Toole
Quote of the day
The most painful moral struggles are not those between good and evil, but between the good and the lesser good.
Barbara Grizzuti Harrison
John O'Toole
Born:
1944
(age 80)
Bio:
John O'Toole is a retired politician in Ontario, Canada. He was a member of the Legislative Assembly of Ontario from 1995 to 2014, representing the riding of Durham for the Progressive Conservative Party.
John O'Toole on Wikipedia
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