When executing advertising, it's best to think of yourself as an uninvited guest in the living room of a prospect who has the magical power to make you disappear instantly.


The Trouble with Advertising (1981), p. 96.

John O'Toole Quotes

When executing advertising, it's best to think of yourself as an uninvited guest in the living room of a prospect who has the magical power to make...

When executing advertising, it's best to think of yourself as an uninvited guest in the living room of a prospect who has the magical power to make...

When executing advertising, it's best to think of yourself as an uninvited guest in the living room of a prospect who has the magical power to make...

When executing advertising, it's best to think of yourself as an uninvited guest in the living room of a prospect who has the magical power to make...