People I meet at parties, once they discover how I make my living, feel compelled to tell me about the low regard in which they hold advertising. But in return for my listening to their complaints, they have to answer some questions too. I ask them what they think of Hallmark's advertising, or Kraft's, or the Raid advertising with those cute bugs. Oh, well, that's different.

The Trouble with Advertising (1981), p. 27.