On most lines, making a sale without making a convert does not count for much. Sales made by conviction - by advertising - are likely to bring permanent customers. People who buy through casual recommendations often do not stick


My Life in Advertising and Scientific Advertising (ed. McGraw Hill Professional, 1986) - ISBN: 9780844231013

Claude C. Hopkins Quotes

On most lines, making a sale without making a convert does not count for much. Sales made by conviction - by advertising - are likely to bring...

On most lines, making a sale without making a convert does not count for much. Sales made by conviction - by advertising - are likely to bring...

On most lines, making a sale without making a convert does not count for much. Sales made by conviction - by advertising - are likely to bring...

On most lines, making a sale without making a convert does not count for much. Sales made by conviction - by advertising - are likely to bring...