Literary qualifications have no more to do with it than oratory has with salesmanship. One must be able to express himself briefly, clearly, and convincingly, just as a salesman must.


My Life in Advertising and Scientific Advertising (ed. McGraw Hill Professional, 1986) - ISBN: 9780844231013

Claude C. Hopkins Quotes

Literary qualifications have no more to do with it than oratory has with salesmanship. One must be able to express himself briefly, clearly, and...

Literary qualifications have no more to do with it than oratory has with salesmanship. One must be able to express himself briefly, clearly, and...

Literary qualifications have no more to do with it than oratory has with salesmanship. One must be able to express himself briefly, clearly, and...

Literary qualifications have no more to do with it than oratory has with salesmanship. One must be able to express himself briefly, clearly, and...