Alan H. Meyer Quote

The less able a person is to create advertising himself, the more likely he is to make changes in the art or copy if he has authority to do so.

Marketing/Communications, Volume 298 (Decker Communications Incorporated, 1970), Meyer's Laws of Advertising

The less able a person is to create advertising himself, the more likely he is to make changes in the art or copy if he has authority to do so.

The less able a person is to create advertising himself, the more likely he is to make changes in the art or copy if he has authority to do so.

The less able a person is to create advertising himself, the more likely he is to make changes in the art or copy if he has authority to do so.

The less able a person is to create advertising himself, the more likely he is to make changes in the art or copy if he has authority to do so.