Any bright tyro can write a great national campaign; only an old pro can write a good brochure.


Marketing/Communications, Volume 298 (Decker Communications Incorporated, 1970), Meyer's Laws of Advertising

Alan H. Meyer Quotes

Any bright tyro can write a great national campaign; only an old pro can write a good brochure.

Any bright tyro can write a great national campaign; only an old pro can write a good brochure.

Any bright tyro can write a great national campaign; only an old pro can write a good brochure.

Any bright tyro can write a great national campaign; only an old pro can write a good brochure.