Advertising Quotes

498 Sourced quotes

Advertising "degrades the people it appeals to; it deprives them of their will to choose."

It is the advertiser who provides the paper for the subscriber. It is not to be disputed, that the publisher of a newspaper in this country, without a very exhaustive advertising support, would receive less reward for his labor than the humblest mechanic.

Alexander Hamilton
Alexander Hamilton
In the advertising business, a good idea can inspire a great commercial. But a good insight can fuel a thousand ideas, a thousand commercials.

Advertising moves people toward goods; merchandising moves goods toward people.

Advertising promotes that divine discontent which makes people strive to improve their economic status.

Most fairly successful advertising men like to think that the composition of their copy involves enormous esthetic skills and they have a tendency to excuse the collecting of their exorbitant bribes on the ground that for the first time in history true genius is, at last, finding adequate compensation.

Of course advertising creates wants. Of course it makes people discontented, dissatisfied. Satisfaction with things as they are would defeat the American dream.

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.

So that's our approach. Very simple, and we're really shooting for Museum of Modern Art quality. The way we're running the company, the product design, the advertising, it all comes down to this: Let's make it simple. Really simple. Apple's design mantra would remain the one featured on its first brochure: Simplicity is the ultimate sophistication.

Walter Isaacson
Walter Isaacson
You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.

Seth Godin
Seth Godin
If Coca-Cola accidentally created 100 million cans of faulty Coke, you know for sure the entire 100 million cans would be dropped in the Atlantic or Pacific Ocean, without a second thought and irrespective of what that did to the year's profits. What do we do with a crappy movie? We double its advertising budget and hope for a big opening weekend. What have we done for the audience as they walk out of the cinema? We've alienated them. We've sold audiences a piece of junk; we just took twelve dollars away from a couple and we think we've done ourselves no long-term damage.

David Puttnam
David Puttnam
The list of sins committed by advertising is limited only by the creativity of its critics.

If commerce is the engine of our economy, then advertising is the spark. Responsible advertisers are the drivers who keep us on the right track, leading to a richer, more benevolent society.

The concept of man as mass robot was both an expression of and a powerful motive force in industrialized mass society. It was the basis for behavioural engineering in commercial, economic, political and other advertising and propaganda; the expanding economy of the 'affluent society' could not subsist without such manipulation. Only by manipulating humans ever more into Skinnerian rats, robots buying automata, homeostatically adjusted conformers and opportunists (or, bluntly speaking, into morons and zombies) can this great society follow its progress toward ever increasing gross national product.

The same people who tell us that smoking doesn't cause cancer are now telling us that advertising cigarettes doesn't cause smoking.

I think of the company advertising "Thought Processors" or the college pretending that learning BASIC suffices or at least helps, whereas the teaching of BASIC should be rated as a criminal offence: it mutilates the mind beyond recovery.

Edsger W. Dijkstra
Edsger W. Dijkstra
The prevent defense doesn't work in advertising, either.

If advertising has invaded the judgment of children, it has also forced its way into the family, an insolent usurper of parental function, degrading parents to mere intermediaries between their children and the market. This indeed is a social revoluation in our time!

Advertising research is one-half frustration, one-half exclamation point, and one-half question-mark. If this adds up to more than 100 percent, it proves that mathematics and research sometimes gives confusing results.

Capitalism brainwashes us through advertising and the skewing of priorities.... We need economies that promote human values, seek to limit suffering, and are committed to democratic principles, rather than ones dependent on global trade and a blind commitment to neo-liberal economic policies.

You could argue people are generally better off now mentally than they were back then. We follow the natural cycles. We eat real food instead of processed crap full of chemicals. We're not jacked up on coffee and television and sexy advertising all the time. No more anxiety about credit card bills.

James Howard Kunstler
James Howard Kunstler
Today, the concept behind project management is being applied in such diverse industries and organizations as defense, construction, pharmaceuticals, chemicals, banking, hospitals, accounting, advertising, law, state and local governments, and the United Nations.

Advertising is the principal reason why the business man has come to inherit the earth.

As advertising blather becomes the nation's normal idiom, language becomes printed noise.

George Will
George Will
Advertising is the ability to…put the very heart throbs of a business into type, paper, and ink.

Leo Burnett
Leo Burnett